Sunday, March 27, 2016

Amazon Whisperer

Howdy! Here is the Amazon Whisperer assignment.
  • Describe the revenue drivers you currently include in your business concept for this class. Revenue drivers are the different ways you make money. 
Within my business concept, I can make money from actually selling the product for more than how much it costs to produce it. I can also make money from selling my idea to larger companies. 
  • Describe what kind of product offering you believe should be next. What's the next thing your customers want?
I think my customers would want something else that would make their lives slightly easier. Possibly something that keeps blankets on the bed (could also be remote controlled). 
  • Describe how this "next" thing will enhance your existing product/service offering. Does it improve the user experience, does it increase customer switching costs, does it foster customer loyalty, etc.?
I think it does improve user experience because I always end up losing my blanket in my sleep. It would be a shame if other people suffered from this issue. It does foster customer loyalty because they would know that I make their lives easier. 
  • Go to Amazon and try to find a product that is similar to the one you want to offer next. Describe the product. Include a picture of the product.
I couldn't find a product on Amazon that matches this product idea. However, I did find tips that helped me with the design. 
  • What are the customer reviews for the product? What, exactly, do customers not like about the product? What do they like about it?
Since there is nothing on Amazon like this (that I could find), there are not any customer reviews on the product. 
  • Describe what design/usability changes you'd make to the product. 
For my design, I would either implement an automatic zipper with a sleeping bag-esque appearance. I would also maybe include temperature settings so that it the blanket will let cooler air in when the user becomes over heated. 
  • Describe why you think this product would make a good addition to your current product/service offering.
I think that this product would be a good addition to my current product offering for the reasons listed under the third billet point - customer loyalty and better customer experience. 

2 comments:

  1. I would totally buy a blanket that is heat able. I do know of a product that is similar to yours that exist on the market that exist inside the bed. So the bed is what warms from the bed itself. It would warm through the blankets. I remember using them near the hotel in a cold mountainous part of China. I do like the idea of a blanket not leaving when you sleep but honestly I don't think it's hardly necessary unless you have two or more people sleeping on the same bed.

    http://notimportantrightnow.blogspot.com/2016/03/amazon-whisperer.html

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  2. Hey!
    Nice job on this assignment. I really like your business idea, I could definitely see myself buying a heating blanket. I also really like the idea to make it so when you loose your blanket at night you can easily retrieve it. While I know it made this assignment hard, it is probably a good thing that you could not find any products like yours on Amazon; that means your product is unique! This may be the product that everyone has been looking for. Overall, Great work!
    Here's the link to my own post: http://ckm-ent3003.blogspot.com/2016/03/week-11-amazon-whisperer.html

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