Final Reflection

Howdy! Here is the final reflection about ENT3003.

What sticks out to you as the most formative experience? The experience that you'll remember years later? What was your most joyous experience? What experience are you most proud of yourself for accomplishing?

• Having to practice interviewing people throughout this class was definitely the most formative experience I've had this semester.  There wasn't any experience that I know I'll definitely remember years later unless I stumble across old YouTube videos that I recorded for this class.  I am proud of myself for completing the course.

Do you see yourself as an entrepreneur? Do you think you have moved closer to developing an entrepreneurial mindset?

• I still don't see myself as an entrepreneur.  However, this class did give me a new perspective and a good insight on the entrepreneurial mindset.

What is the one recommendation you would make to the students who are going to journey down this path in the future? What would you recommend they do to perform best in this course? What would you recommend they do to foster that mindset?

• To students choosing to take this journey, I would recommend checking the due dates regularly and just being confident about your work over all.  To foster that mindset, practice.  That's somewhat of a simple answer, but through practice and the feedback from my classmates, I was able to develop this mindset.

....And that's that! Done! Have a good summer everyone!

Week 15 Reading Reflection

Howdy! Here is the week 15 reading reflection. Enjoy!

1. What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations? 
• There was nothing I found surprising about the reading.
2. Identify at least one part of the reading that was confusing to you.
• Nothing was confusing about the reading.
3. If you were able to ask two questions to the author, what would you ask? Why?
• How is entrepreneurship different in India than in the United States? If there were drastic differences, how quickly/not quickly did you adjust to it?
• It would be interesting to know how culture would affect innovation in business.
• Are there any business strategy aspects that are unique to your business?
• In the article, the author mentions how his business strategy was based on American fast-scaling consumer businesses. Their original input would be interesting to compare to these strategies.
4. Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?
• There isn't anything I thought the author was wrong about.

Venture Concept No. 2

Howdy! The following is my second attempt at the venture concept.  Enjoy!

VENTURE CONCEPT

OPPORTUNITY

The major need of customers is one that promotes energy saving and also is an affordable convenience.

If the word “environment” is taken literally, the fact that energy is constantly being wasted helps create this opportunity. Generally speaking, however, the fact that the current market has not changed in such a long time also generates potential opportunities.

The market for this product would be those with access to electricity. The product could be sold to people of almost all ages that are able to make conscious purchases for themselves, from young adult to elderly people. All age groups could use the product for its energy saving potential.

Customers are currently satisfying this need through getting up to make sure that every electric object is turned off whenever not in use. Based on the interviews from random customers, they seem to be pretty loyal to this process. Because of this, realistically speaking, this opportunity is moderately sized. This is because although it caters to almost every age group and demographic, it can easily be replaced by something that already exists (other conveniently located and accessible objects) or through people sticking with what they already do. Nonetheless, this “window of opportunity” will be open indefinitely until someone, whether it be a large company or a small business, decides to cater to the need of being a convenience to people while being energy efficient.

INNOVATION

My product is a battery-powered, infrared remote-controlled attachment that would adhere to the wall around a light switch. When activated via the remote, the attachment would either press the light switch in the on or off position. The light switch would still be able to be used manually, but with this attachment, one could turn off the light from a distance without having to leave their comfortable position.

This product will make money via selling the attachment for more than it costs to make it. The price would range from $25 to $35, varying by light switch type, the amount purchased, and whether or not batteries are included in the package. As demand increases, the price would definitely drop. The product would be available online via Amazon.

VENTURE CONCEPT

My innovation will solve the aforementioned opportunity by enabling people to remain in their comfortable positions while giving them the potential to save energy with ease. They will buy my innovation purely for those reasons. People love products that make their lives easier. Customers would switch to this new product because not only does it help prolong the users comfort, it also has safety bonuses, especially for older customers. Through the use of the light switch attachment, there is a decreased chance of falling down and injury. However, it would be difficult for consumers to switch from their current methods because they would not have to spend any money to continue to get up and manually turn on and off lights. There are not any major competitors, but the existence of desk lamps and overhead lights that are already remote-controlled may sway consumers from purchasing my product. However, since not everyone has lamps on their bedside table or can afford built in remote-controlled lights, customers would be more inclined to buy my innovation.  This is what would make my product different: the affordability and accessibility.  

Since the product would be distributed through Amazon, the shipping costs would follow their standard (the product would be prime eligible). Business location and packaging would not have any influence on my business concept for this reason too. As any online purchase goes, there would be a review system that would allow the business to address any concerns of any customer (Amazon also supports this) to ensure the best possible customer experience. The price may be a slight deterrent, thus making the growing process somewhat slow until lots of units are purchased. Nonetheless, the product would be affordable.

I would organize the business to have the attachments assembled in a factory by machines to eliminate the possibility of human error. They would then be transported to the Amazon distribution centers. The business would need employees to communicate with consumers online via the business' website, Amazon, and social media outlets. It would also need employees to transport the product from the factory to the distribution centers.

THREE MINOR ELEMENTS

I believe that my most important resource is a tie between the good network I currently possess and my knowledge of electronics. The former because every entrepreneur needs a good network to accomplish anything and the latter because it is the fundamental reason as to why the product would exist in the first place. The unique and genuine designs of the product would make it difficult for other companies to copy.

Once this venture conquers the initial opportunities, I would want to adapt the wall attachment to work with objects other than switches and buttons. As for specific ways I would apply the product, I am not sure yet.

If I were to launch this business, in five years I would want this product to be one of many successful creations that promote convenience and energy saving. However, within a decade of running this business (and hopefully several patents later), I would step down and let someone else within my company run it for me. I would still have partial ownership, but I would not be in control. Although this first venture made me see that I would not want to run my own business for too long, it also would have given me the irreplaceable experience of being an entrepreneur.

REFLECTION FROM LAST VENTURE CONCEPT

The feedback from my initial venture concept post was generally positive!

However, some of the people that commented wanted to know how my product would be different than those already out there. As I described in the last post, my product would be different from others in that it would be more convenient and affordable than having a new light system installed in their house.  Design-wise, it will be unique since there is nothing out there like it that looks similar. 







I did not change my venture concept too much based on the feedback.  I added what I mentioned in the previous paragraph.

Google Gold

Howdy! Here is the post regarding the Google search engine and my experiences with it in refernece to my product.

1. A discussion of your general approach and strategy to search engine optimiation (SEO). What were some of the activities you did for each blog post to pursue SEO? 
• I actually did not try to pursue SEO.  I uploaded each post with the same general tags as required in the assignment.
2. What were your keywords. How did you select those keywords? Did you change or refine your keywords through the semester?
• The keywords I used were strictly based upon the ones required for each assignment.
3. How did you use social media to enhance your SEO efforts? What your your surprises or general impression of using social media to improve your blog's profile? Was social media generally receptive of your blog, or did it get ignored?
• I didn't use social media to advance my efforts at all.  I was always given the option to share my post to my Google Plus profile, but I did not want any of my schoolwork to be accessed from my social media profiles at all.
4. What was your most "viral" post? In other words, which post obtained the most traffic? Why do you think?
• My most "viral" post was the Idea Napkin No. 1 post (22 views and 6 comments).  I think this happened because it was the first time I clarified my business plan idea.  I doubt that keywords had anything to do with it.  Also, the fact that everyone in this course is required to comment on other peoples posts helped with that too.
5. Finally, did you make it to the first page of Google results for your keywords? If not, what page of results did you make it to?
• Technically speaking, my blog made it to the first page of the google results from one of the comments I made on another persons blog.  Otherwise, I could not find my blog on the first few result pages.  

Week 14 Reading Reflection

Howdy! Here is week 14's reading reflection:

1. What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations? 
• There was nothing surprising about the reading.
2. Identify at least one part of the reading that was confusing to you.
• None of the reading was confusing to me.
3. If you were able to ask two questions to the author, what would you ask? Why?
• Did you have any trouble creating a good environment for "in-house entrepreneurship?"
• I would ask this because it would be interesting to hear where the author had trouble in their endeavors.
• Which type of innovation do you prefer/apply more often: radical or incremental? Is there one you think is more effective?
• It would be interesting to know how the author would rather proceed in entrepreneurial advances.
4. Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?
• There was nothing I thought the author was wrong about.

Week 13 Reading Reflection

Howdy! Here is my week 13 reading reflection.

1. What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations? 
•  There was not anything I found surprising.
2. Identify at least one part of the reading that was confusing to you.
• There wasn't anything that was confusing to me.
3. If you were able to ask two questions to the author, what would you ask? Why?
• When you started your business, how did you value your business?
• Since there's a lot of factors to take into account, I would like to know which factors they paid more attention to. 
• What was the greatest liability you had while making your business?
• I would ask this because liabilities take away from the profitability of a business so it would be interesting to hear how that affected the authors business.
4. Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?
• There's nothing I thought the author was wrong about.

Celebrating Failure

Howdy! Here is my post on failure.

1. Tell us about a time this past semester that you failed -- whether in this class, or outside of this class. 
• One time that I failed was earlier this semester.  I registered for a discrete math course. I failed not only the first quiz, but also the first exam.  I had studied for hours and hours before each of them. When I dropped the class I had around a 40%. 
2. Tell us what you learned from it. 
• I learned that discrete math is hard and that I am not good at it.  I also learned that knowing information is not the same as comprehending it.
3. Reflect, in general, on what you think about failure. Failure is hard, isn't it? It's embarrassing, sure, but it also means that we have to change something about ourselves. Talk about how you handle failure (emotionally, behaviorally). Finally, talk about how this class has changed your perspective on failure -- are you more likely to take a risk now than you were four months ago?
• The way I handle failure has changed a lot from high school to now (my second year of college).  Before I would feel really embarrassed and be upset with myself for extended periods of time.  Now I accept the failure and move on since one can only move forward post-failing. Meaning the real failure would be not trying to better yourself afterward.  Each failure motivates me to try harder next time and I always learn from my mistakes.  This class has changed my perspective on failure in that I know it's okay to fail multiple times.  In terms of risk taking, I feel like I am not more or less likely to take a risk after this course.  I usually consider the consequences and take the risk based upon that.

My Exit Strategy

Howdy! Here is my exit strategy.

1. Identify the exit strategy you plan to make. Do you intend to sell your business in the next 5 years for a large return? Do you intend to stay with the business for several decades and retire? Do you intend to protect the venture as a family business, and pass it down to your children?
• I plan on selling my business within the first 5 years for a hopefully large return.  
2. Why have you selected this particular exit strategy?
• I have selected this exit strategy because my product is a pretty small venture so I wouldn't mind leaving it and moving on with my life.  
3. How do you think your exit strategy has influenced the other decisions you've made in your concept? For instance, has it influenced how you have identified an opportunity? Has it influenced your growth intentions or how you plan to acquire and use resources?
• I think my exit strategy influenced my decisions thus far in that I set up everything so I could leave easily at any point with or without whatever resources I accumulate.  In terms of my opportunity identification skills, I thin it definitely has improved it.  I notice a lot smaller needs that others may not consider to be needs.  

Week 12 Reading

Howdy! Here is the assignment for Week 12's reading.

1. What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations? 
• There weren't any major surprises, but I thought it was interesting how much goes into growing a company/business idea (this could also be said for this entire course, but this chapter had a lot of the components listed).
2. Identify at least one part of the reading that was confusing to you.
• There was no part of the reading that was confusing.  Everything was pretty straightforward (as per usual).
3. If you were able to ask two questions to the author, what would you ask? Why?
• How did you retain your entrepreneurial frame of mind?
• The chapter lists several ways to do so.  I think it would be interesting to hear which ones the author used.
• How did you balance the responsibilities involved in growing a business or entrepreneurial firm? Is there anything you had difficulty with in particular?
• If I knew the struggles that the author had, it would give me an idea of what to keep in mind while growing in my entrepreneurial skills.
4. Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?
• There was nothing I thought the author was wrong about.  I didn't disagree with anything they said. 

Venture Concept No. 1

Howdy! The following is my initial venture concept.  Enjoy!

VENTURE CONCEPT

OPPORTUNITY

The major need of customers is one that promotes energy saving and also is an affordable convenience.

If the word “environment” is taken literally, the fact that energy is constantly being wasted helps create this opportunity. Generally speaking, however, the fact that the current market has not changed in such a long time also generates potential opportunities.

The market for this product would be those with access to electricity. The product could be sold to people of almost all ages that are able to make conscious purchases for themselves, from young adult to elderly people. All age groups could use the product for its energy saving potential.

Customers are currently satisfying this need through getting up to make sure that every electric object is turned off whenever not in use. Based on the interviews from random customers, they seem to be pretty loyal to this process. Because of this, realistically speaking, this opportunity is moderately sized. This is because although it caters to almost every age group and demographic, it can easily be replaced by something that already exists (other conveniently located and accessible objects) or through people sticking with what they already do. Nonetheless, this “window of opportunity” will be open indefinitely until someone, whether it be a large company or a small business, decides to cater to the need of being a convenience to people while being energy efficient.

INNOVATION

My product is a battery-powered, infrared remote-controlled attachment that would adhere to the wall around a light switch. When activated via the remote, the attachment would either press the light switch in the on or off position. The light switch would still be able to be used manually, but with this attachment, one could turn off the light from a distance without having to leave their comfortable position.

This product will make money via selling the attachment for more than it costs to make it. The price would range from $25 to $35, varying by light switch type, the amount purchased, and whether or not batteries are included in the package. As demand increases, the price would definitely drop. The product would be available online via Amazon.

VENTURE CONCEPT

My innovation will solve the aforementioned opportunity by enabling people to remain in their comfortable positions while giving them the potential to save energy with ease. They will buy my innovation purely for those reasons. People love products that make their lives easier. Customers would switch to this new product because not only does it help prolong the users comfort, it also has safety bonuses, especially for older customers. Through the use of the light switch attachment, there is a decreased chance of falling down and injury. However, it would be difficult for consumers to switch from their current methods because they would not have to spend any money to continue to get up and manually turn on and off lights. There are not any major competitors, but the existence of desk lamps and overhead lights that are already remote-controlled may sway consumers from purchasing my product. However, since not everyone has lamps on their bedside table or can afford built in remote-controlled lights, customers would be more inclined to buy my innovation.

Since the product would be distributed through Amazon, the shipping costs would follow their standard (the product would be prime eligible). Business location and packaging would not have any influence on my business concept for this reason too. As any online purchase goes, there would be a review system that would allow the business to address any concerns of any customer (Amazon also supports this) to ensure the best possible customer experience. The price may be a slight deterrent, thus making the growing process somewhat slow until lots of units are purchased. Nonetheless, the product would be affordable.

I would organize the business to have the attachments assembled in a factory by machines to eliminate the possibility of human error. They would then be transported to the Amazon distribution centers. The business would need employees to communicate with consumers online via the business' website, Amazon, and social media outlets. It would also need employees to transport the product from the factory to the distribution centers.

THREE MINOR ELEMENTS

I believe that my most important resource is a tie between the good network I currently possess and my knowledge of electronics. The former because every entrepreneur needs a good network to accomplish anything and the latter because it is the fundamental reason as to why the product would exist in the first place. The unique and genuine designs of the product would make it difficult for other companies to copy.

Once this venture conquers the initial opportunities, I would want to adapt the wall attachment to work with objects other than switches and buttons. As for specific ways I would apply the product, I am not sure yet.

If I were to launch this business, in five years I would want this product to be one of many successful creations that promote convenience and energy saving. However, within a decade of running this business (and hopefully several patents later), I would step down and let someone else within my company run it for me. I would still have partial ownership, but I would not be in control. Although this first venture made me see that I would not want to run my own business for too long, it also would have given me the irreplaceable experience of being an entrepreneur.

Amazon Whisperer

Howdy! Here is the Amazon Whisperer assignment.

• Describe the revenue drivers you currently include in your business concept for this class. Revenue drivers are the different ways you make money. 

Within my business concept, I can make money from actually selling the product for more than how much it costs to produce it. I can also make money from selling my idea to larger companies. 

• Describe what kind of product offering you believe should be next. What's the next thing your customers want?

I think my customers would want something else that would make their lives slightly easier. Possibly something that keeps blankets on the bed (could also be remote controlled). 

• Describe how this "next" thing will enhance your existing product/service offering. Does it improve the user experience, does it increase customer switching costs, does it foster customer loyalty, etc.?

I think it does improve user experience because I always end up losing my blanket in my sleep. It would be a shame if other people suffered from this issue. It does foster customer loyalty because they would know that I make their lives easier. 

• Go to Amazon and try to find a product that is similar to the one you want to offer next. Describe the product. Include a picture of the product.

I couldn't find a product on Amazon that matches this product idea. However, I did find tips that helped me with the design. 

• What are the customer reviews for the product? What, exactly, do customers not like about the product? What do they like about it?

Since there is nothing on Amazon like this (that I could find), there are not any customer reviews on the product. 

• Describe what design/usability changes you'd make to the product. 

For my design, I would either implement an automatic zipper with a sleeping bag-esque appearance. I would also maybe include temperature settings so that it the blanket will let cooler air in when the user becomes over heated. 

• Describe why you think this product would make a good addition to your current product/service offering.

I think that this product would be a good addition to my current product offering for the reasons listed under the third billet point - customer loyalty and better customer experience. 

My Unfair Advantage

Howdy! Here is my "staying power" reasons.

Resources:

1. I am very determined to make my life and other peoples lives easier (I'll do anything to fuel my laziness).
• VRIN: Not very valuable (laziness can sometimes be an issue), not very rare (almost everyone likes to procrastinate sometimes), somewhat inimitable, non-substitutable.
2. I have a good network of people that I could consult if I need help.
• VRIN: Very valuable (it's not what you know, it's who you know), rare in that everyone knows different people, inimitable for the same reason it is rare, non-substitutable because it's very difficult to go on business ventures alone.
3. I possess a lot of knowledge on how electronics work and what I would need to create my product and make it effective.
• VRIN: Very valuable (kind of the point of my product), not very rare (lots of people can have it), somewhat inimitable (some knowledge is different than others and can be applied in a different way), non-substitutable (see reason why it's valuable).
4. I give a lot of effort in everything I do.
• VRIN: Very valuable (effort is important), somewhat rare (not everyone gives a lot of effort), kind of inimitable (not found in everyone, but I suppose everyone has the potential to give effort), non-substitutable.
5. My product can help a lot of people save energy and reduce falling risks.
• VRIN: Valuable (safety is important), not very rare (lots of things can hep safety), inimitable, definitely non-substitutable. 
6. My product has the potential for different designs (all of which I have created already).
• VRIN: kind of valuable, somewhat rare (they are my ideas, after all), not very inimitable, non-substitutable.
7. I am very enthusiastic about making life easier for other people.
• VRIN: valuable (who would buy from someone not enthusiastic about their work?), somewhat rare (not everyone is enthusiastic), inimitable (everyone express enthusiasm in different ways), non-substitutable.
8. I have had many life experiences involving not wanting to get up to turn off my light/fan.
• VRIN: somewhat valuable, rare in that some people may not have to get out of bed to turn off their lights (like for lamps), inimitable (not just anyone can know your struggle the way I do), non-substitutable.
9. I know how and where to get affordable materials for this product. 
• VRIN: valuable, rare, inimitable, non-substitutable.
10. I have taken this class and have the business creation experiences from it (even though we weren't technically supposed to make a business in this class).
• VRIN: SO valuable, INCREDIBLY rare (it's unique to the unique to the University of Florida), very inimitable, somewhat non-substitutable (there could be other entrepreneurship classes out there, but they would more than likely be different).

My top resource is my knowledge of electronics because it is the main reason I would be able to create this product in the first place.  However, I will not be making this product because I do not want to start a business.  Maybe someday.  Just not today.

Week 10 Reading Reflection

Howdy! This is week 10's reading reflection.

1. What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations? 
• There wasn't anything that surprised me. 
2. Identify at least one part of the reading that was confusing to you.
• I didn't find anything confusing.   
3. If you were able to ask two questions to the author, what would you ask? Why?
• Which of the budget types is the most important to you?
• Since there are a lot of financial matters to take into account (pun intended), I would like to know if any of them take precedence. 
• Which financial statement do you use the most/pay the most attention to?
• I would ask this for the same reason as question 1.
4. Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?
• I did not disagree with the author.

Week 9 Reading Reflection

Howdy! This is week 9's reading reflection.

1. What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations? 
• The fact that some entrepreneurs don't conduct marketing research was surprising to me.
2. Identify at least one part of the reading that was confusing to you.
• None of the reading was confusing to me.  All of it was pretty straightforward.  
3. If you were able to ask two questions to the author, what would you ask? Why?
• Have you not conducted marketing research? If so, why not?
• There were 4 main reasons for not carrying out research.  I am curious as to the authors potential reasons for not doing so.
• What do you think is the best method for social media start-ups to get their name/brand known?
• I use pretty much every social media outlet in existence and I would like to know why the author would think some are more successful than others.
4. Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?
• There was nothing I thought the author was wrong about.

My Secret Sauce

Howdy! For this assignment, I will be talking about how wonderful and unique I am!

Five Ways I think I am Unique

1. I am very determined to complete whatever task at hand.  I don't like quitting (not specific to me, but I know that I can be more stubborn than most).
2. I do my best to put others needs before my own.
3. I try to make everyone smile even if it's at my own expense.
4. I'm somewhat quick-witted.
5. I do my best to put forth 100% effort (super hard sometimes though).

From Others' Perspective

Interview 1 - Niamh

Summary: Niamh says that I always give 110% and that I would give my life for the people I care about. 

Interview 2 - Allison

Summary: Allison says that I'm unique because I've only had girl scout cookies once (two years ago.  Barely remember the experience).  

Interview 3 - Veronica

Summary: Veronica thinks I'm funny and punny (true lol).

Interview 4 - Logan

Summary: Logan says I care about the people around me even if I don't know them.  He also says I'm dedicated to both Doritos and whatever I set my mind to.

Interview 5 - Anna

Summary: Anna says I worry about others regardless of my situation.  

Reflection

Based on the interviews with my dearest friends, they all seem to think that I'm incredibly generous and selfless regardless of the cost or situation.  Compared to my list, they think more highly of me than I do.  I think general self esteem causes the differences between the two views.  I'd like to think that what my interviewees said is true.  I certainly do my best to live up to that standard.  I wouldn't change my list all that much because I still think of myself the same way I did before.  

Idea Napkin No. 2

Howdy! This assignment is my product idea tied together with all of the information I've obtain via interviews and research and such (part 2).

1. About Me?
• My name is Nika de Vries and I am good at designing and assembling electronics.  I used to be a part of my high school's robotics team so I have had previous experience with creating a machine that would perform a specific task.  Regarding my business concept, I do not seeing it playing a major role in my life.  However, I think it would be interesting to materialize an idea of mine.
2. What are you offering to customers?
• I am offering a product that provides the convenience of not having to get out of bed to turn off an overhead/ceiling light.  The switch would be activated by using an infrared remote, so it could be controlled from a distance. 
3. Who are you offering it to?
• Although the product can be used for all ages, I believe that college students and young adults would find the most use from it.  Based on my interviews, the older people living in houses (adults and elderly people) had lamps by their bedside table, whereas college students living in apartments only had access to the overhead light. However, elderly people with trouble walking may also be able to use this product. 
4. Why do they care?
• The customers would care because it would expedite their whole going to sleep process and save them a small amount of energy. Personally, I have no other way of turning off my light other than standing up and doing it manually and it has been a terrible inconvenience.  I will sometimes go to sleep without turning off the light, thus expending energy.  Customers would pay for this product to save them energy when it comes to lighting in their homes and to get rid of an inconvenience. 
5. What are your core competencies?
• When compared to everyone else, I believe that I would be able to create this and other products effectively because I will do anything to make my own life easier.  

Reflection

From Napkin No.1: I believe these elements somewhat fit together in that the product does solve a problem. However, there since everyone has different room layouts the product may not apply to everyone.

From Napkin No. 2: Compared to the last napkin and from the feedback I received, I believe that these elements will fit together without any issues. 

Feedback Memo

1. My idea would be very easy to market to all age groups.

2. Aside from saving energy, there are more benefits to this product. 

3. College students would very much enjoy my product as all of the people that commented on my last post seemed to like the idea. 

4. Elderly people will be less likely to trip and fall on the way to turn off their light (bonus safety feature).

5. If there is a cost effective way to create this product, it would probably do well on the market. 

Since no one really said anything was wrong with my idea napkin, I didn't really change too much. 

Half-Way Reflection

Howdy! Here is the half-way reflection post for this class. First, please enjoy this inspirational picture.

1) Tenaciousness is a skill. What are the behaviors that you have used (or developed) to keep up with the requirements of this course? 

- For this course, I've had to arrange when I'll do each assignment. Since each assignment has the somewhat odd due time of 9PM, I had to figure out when I would make time to fit with this class' schedule. Time management is very important, everyone. 

2) Tenaciousness is also about attitude. Talk about a moment or two when you felt like "giving up." What pulled you through? Do you feel like you've developed a tenacious attitude during the past two months? What experience or experiences most contributed to this?

- The "giving up" feeling has been a familiar emotion throughout this course. I think a lot of these assignments aren't worth my time, yet I continue to do most of them because I want a decent grade in the class. I feel like my tenacious attitude hasn't changed much because if I want to get something done, I do. 

3) Three tips. What are three tips you would offer next semester's student about (1) fostering the skills that support tenacity and (2) developing the 'tenacious mindset'?

1. Be persistent. If something doesn't go quite right on your first try, keep trying. This class involves a lot of approaching strangers, most of which will walk away without a word, but one poor experience is not the end of the world. 

2. Manage your time. Some of your schedules might be hectic (I know mine is) and you will need to rearrange a lot of things to fit the needs of this class. If you  don't give yourself time to foster your tenacity, you're really not getting as much as you can out of this class.

3. While you foster tenacity, foster your confidence. This both applies to approaching people and your general self confidence. 

Week 7 Reading Reflection

Howdy! Here is the Week 7 Reading Reflection:

1. What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations? 
• I didn't find anything particularly surprising, but I thought that the development of segmentation in businesses was interesting (early 60s and forward).  It makes perfect sense as to why it happened, but I never really thought about that change. 
2. Identify at least one part of the reading that was confusing to you.
• There were no parts that were confusing to me.
3. If you were able to ask two questions to the author, what would you ask? Why?
• Which is the most effective type of segmentation (advertising vs new products)?
• I would ask this because both of these can work together (advertising FOR new products), but if one were more effective overall, I would want to use that one predominantly.
• In your opinion, which is more important: the issues of the business or the consumers concerns?
• I would ask this because in the event of conflicting solutions, one would have to choose which to solve first (if both cannot be resolved at the same time).
4. Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?
• There was nothing that I thought the author was wrong about.  

Free Money

Howdy!  For this assignment, I was supposed to give $5 to busy strangers.  Here is how that went:

1. Where will you go?
• I went to my church since I was home for the weekend.
2. What kind of people will you approach?
• I approached pretty much anyone since I wasn't particularly nervous to talk to anyone
3. What will you say to get the conversation started?
• I just went with the "Excuse me, do you have a moment?" approach.  
4. What is your plan for the conversation?
• I chose to just ask people if they wanted a dollar so their initial reaction would be an immediate yes or no.  I didn't feel the need to make it any more descriptive than that, especially since my business pitches would be generally straightforward.
5. Out of five attempts, how many dollar bills do you think you will be able to give away?
• I thought I could give away at least 3 dollar bills.  I gave away 4.  How cool am I?

Encounter 1

The video cut out the "excuse me" part, but he was a bit busy selling gift cards.  He took my dollar after I stopped recording.  Totally counts.

Encounter 2

My phone is the worst at taking videos (or I'm just really bad at pressing record), but this girl was collecting money for her class' bake sale.  Of course she accepted my dollar.  She thought it was funny that I was recording her. I didn't get any baked goods (so I guess this project was a failure overall).

Encounter 3

I approached a parent also collecting money for the bake sale.  He accepted my dollar too.

Encounter 4

I walked up to my pastor after church while he was shaking everyone's hands (I waited in line because I really didn't want to interrupt a priest outright).  He also accepted my dollar.  He'll probably put it in this weekends collection.

Encounter 5

The last person I tried to give a dollar to was a man with his baby boy.  He didn't accept the dollar.  Probably because money has a lot of germs on it and he was holding a baby. 

Reflection

Giving away a dollar was about as easy as I expected it to be.  The most difficult thing giving the location I was in was that everyone was trying to leave to go to breakfast.When I approached people, I didn't really consider reasons why they would say no other than the fact that they were busy.  But all of their reasons for accepting or not accepting the dollar were completely understandable.

Idea Napkin No. 1

Howdy! This assignment is my product idea tied together with all of the information I've obtain via interviews and research and such.

1. About Me?
• My name is Nika de Vries and I am good at designing and assembling electronics.  I used to be a part of my high school's robotics team so I have had previous experience with creating a machine that would perform a specific task.  Regarding my business concept, I do not seeing it playing a major role in my life.  However, I think it would be interesting to materialize an idea of mine.
2. What are you offering to customers?
• I am offering a product that provides the convenience of not having to get out of bed to turn off an overhead/ceiling light.  The switch would be activated by using an infrared remote, so it could be controlled from a distance. 
3. Who are you offering it to?
• Although the product can be used for all ages, I believe that college students and young adults would find the most use from it.  Based on my interviews, the older people living in houses (adults and elderly people) had lamps by their bedside table, whereas college students living in apartments only had access to the overhead light. 
4. Why do they care?
• The customers would care because it would expedite their whole going to sleep process and save them a small amount of energy. Personally, I have no other way of turning off my light other than standing up and doing it manually and it has been a terrible inconvenience.  I will sometimes go to sleep without turning off the light, thus expending energy.  Customers would pay for this product to save them energy when it comes to lighting in their homes and to get rid of an inconvenience. 
5. What are your core competencies?
• When compared to everyone else, I believe that I would be able to create this and other products effectively because I will do anything to make my own life easier.  

Reflection

I believe these elements somewhat fit together in that the product does solve a problem. However, there since everyone has different room layouts the product may not apply to everyone.